Research on the Concept and Measurement Dimension of the Service Environment based on the Perspective of Ecological Psychology

摘要

The ecological psychology holds that the human behavior is the result of the interaction between human and environment. And in a certain service context, the customer behavior is not only affected by the physical environment, but also by human which is an important factor. Based on the theory of ecological psychology and service environment, the paper redefines the concept of service environment and analyzes its connotation. On this basis, the paper also discusses the measurement dimensions of service environment from two aspects of physical environment and social environment.