Development of modern information technology has changed the traditional ways of production and business, during which a new business mode has emerged, that is, electronic commerce. With its unique advantages, e-commerce has been widely applied in a short time, which has also generated a group of e-commerce enterprises. It is of great significance to establish strategies of financial management suitable for e-commerce enterprises since it is not only helpful for executors to formulate better financial polices, but it is also beneficial to improve enterprises' administration level and market competitiveness. In the paper, it also analyzes new problems existing in the implementation of financial management strategies in e-commerce enterprises with proposal of rational suggestions. The study of this paper is aimed to select rational financial strategies for e-commerce enterprises so as to promote a better development.
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