Correlation Coefficient Analysis of Small and Micro Businesses Database Marketing Input and Performance

摘要

When small and micro businesses expand the market and make a strategic decision, do research on an internal connection between database marketing input and company's performance. When small and micro businesses carry out these, the whole performance is the fundamental starting point, small and micro businesses make the correct formulation, supervision, evaluation and optimization of database marketing input plans and program. In this paper the typical "new three board" small and micro businesses are selected, and fully analyze some quantitative demonstration analysis. The research also found a positive correlation between the whole performance of small and micro businesses and database marketing input. It proposes the corresponding rationalization proposal in base of the important parts of database marketing input activities to realize the whole enterprise performance maximization.