Review of Brands Economic Theory in China

摘要

Through literature review and assessment, analyzing the history and current situation of the economic theory of domestic brands, the author discovered the problems and potential research directions in order to provide a reference for subsequent research. The paper summarizes the research of domestic brand economic theory a year from two aspects of production and research based on China CNKI.Net source database. Through analysis, the author found that the amount of literature on domestic brands economic theory wavy rise. The topics include brand economic concepts, economic development strategy and brand strategy, brand regional economic development mode, the internal mechanism of the regional economy and the path of brand. The author summarized that the presence of this field research method is less diverse which needs to be expanded to deepen the problem. It should be targeted for future improvements to further enhance the quality of research results.