A Study of Shopping Day Among College Students Between China and America

摘要

Cultural differences exist in many aspects between China and America which involve a wide variety of study. However, as the world's two largest economic groups, China and America have their own shopping cultures and shopping day which largely boost their sales volumes. Shopping, a fundamental action, is really fashionable among the young adults especially in November. Each year Double-Eleven is quite popular whereas in the United States, there is a quite similar shopping day - Black Friday, that is also enjoying huge influence. In terms of these two shopping days, their own history and individuals' consuming patterns are different. This paper will focus on the study of shopping day between China and America and take college students an research object.