Research on the Impact of Online Review on Consumers' Booking Decisions

摘要

E-commerce is a business activity centered on information network technology and centered on commodity exchange. It is the electronic, network and informatization of all aspects of traditional business activities. With the continuous development of the Internet technology, the e-commerce model with changes will continue to impact on the original business model, form a partial change, and at the same time have an impact on the consumer's consumer behavior, but also in the commercial activities. This process is a cycle. Finally, it forms a stable business model. With the expansion of the scale of Internet users in China and the diversification of business models for online travel services, research on consumers' online booking behavior has gradually become a hot topic in the research field. In order to understand the research status of domestic and foreign scholars in this field, the author conducted the words "consumer booking", "online review", "online review", and "reservation" in domestic and foreign mainstream databases such as CNKI, Wanfang Database and Elsevier. Topic and keyword search, and collate the retrieved documents, the following review of these documents, with a view to provide ideas for research ideas and business decisions.