Study on the Legal Issues in Transfer of Personal Online Stores

摘要

With the rapid development of the Internet technology, online shopping has become a lifestyle for Chinese people. The growing number of online shoppers has led to the rise in number and size of online stores. Owners of personal online stores register personal online stores by entering into a service agreement with online service platforms. In the process of operation, owners of online stores need to transfer their personal online stores for various objective reasons. The actual demand for such transfer is enormous, but the user agreement of online services platforms prohibits such transfers. The original store owner can only transfer in private, but such transfer cannot change the real name information, and has caused a series of disputes. Through the legal regulation on the transfer of personal online stores, it can protect the legitimate rights and interests of online store owners and consumers, and promote the vigorous development of the Internet economy.