A Study on Key Factors Affecting Enterprise's Adoption of Electronic Commerce on Regional Level

摘要

The key point of enterprise's adoption of electronic commerce is the value innovation. In order to improve the success ratio of enterprise's adoption of electronic commerce, the enterprise needs to start from both the internal and external, distribute resource effectively, improve the environmental adaptation and follow the rule of independent innovation. In this thesis, the factors affecting enterprise's adoption of electronic commerce on the regional level are put forward. The research in this thesis can effectively answer the question of "what are the key factors affecting enterprise's adoption of electronic commerce on the regional level" in theory and can contribute to the decision-making of the enterprise managers and relevant departments on the electronic commerce in practice.