The Digitizing Research on the Film and TV Arts in New Media Era

摘要

New media technology and digital technology will further promote the development of film and TV arts. The new media technology and digital technology provides new creative platform and performance space for film and TV arts and also provides unprecedented experience for viewers. New media technology and digital technology has had a huge impact on creation, distribution, and marketing of visual arts. This paper analyzes the creation, dissemination and marketing of visual arts under the new media age, explores the way of survival and development of visual arts, hoping to bring enlightenment for creation, communication, marketing of visual arts.