On Profit Mode of Chinese Traditional Paper Media in Digital Age

摘要

Under the impact of the new media, advertising revenue of the traditional media are undergoing a sharp decline. The excessive reliance on advertising revenue is now becoming the Achilles heel of the traditional paper media. Therefore, it is imperative to get rid of the dependence on the advertising revenue, and innovate the profit mode for the traditional paper media in the digital age. This work is to seek out the profit sally port of the traditional paper media from the perspective of the 4P marketing strategy.