Study on the Utilization of Group Discourse Power in Business Model in All-Media Era

摘要

With the increasing discourse power of net groups in all-media era, business model has gone through a series of changes. By analyzing successful cases of Chinese internet companies and concluding their business model, this essay concentrates on the relationship between discourse power and business model in commercial field, explores four stages in the utilization of group discourse power: beginning stage "group discourse competition", developmental stage "construction of group discourse power", middle stage "satisfy discourse group needs", late stage "expand discourse group". On the basis of these stages, it illustrates a way in the future new business model.