With the rapid development of China's economy and improvement of living standards, people began to pay attention to the requirements for living quality, and tourism has become the preferred form for people to rest and relax, so ecotourism gradually begins to develop under this condition. Traditional tourism model only focus on economic benefits instead of the protection of ecological environment, so phenomenon of overloading often occurs in scenic area, which causes irreparable damage to the local ecological environment. On this basis, ecotourism that conforms to the natural ecological environment compared with the traditional tourism and reduces the negative impact on the environment gradually develops. The development of tourism in Jilin Province is not comprehensive and meticulous, leading to poor tourists experience and unpopular implementation of ecotourism, which causes low economic returns and destruction of the ecological environment. This paper mainly studies the concept of ecotourism and the current situation, existing problems and advantages and disadvantages of ecotourism development in Jilin Province, and puts forward corresponding strategies.
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