STANDING OUT: A LESSON IN VETERINARY BRANDING

摘要

Branding. A term that has been tossed around inappropriately within the veterinary space for many years. Generally folks who use the term are referring to very basic branding techniques and not the big picture branding effort that should be applied to a practice's marketing effort. This talk will delve into the details that few discuss and help you begin to understand how to develop a brand for your practice.