Design of Decision-making Process Based Personalized Recommendation System

摘要

In-depth development of e-business requires the combination of information technology and principles des affaires. Most existing personalized recommendation systems emphasize the precision of contents, but neglect the profitability of results recommended and the diversity of recommended lists. Proceeding from the decision-making process of consumers and enterprises, this paper simplified the decision-making process of consumers to awareness and satisfaction, and the decision-making process of enterprises to response to recommendation and profit calculation, designed a three-tier personalized recommendation system with the profit maximization for merchandize recommended by enterprise as the objective, and provided logic algorithms for the data supporting tier, the classification tier and the recommendation result tier. Experimental results of the system indicated that good results have been achieved in terms of precision, diversity and profitability of recommendation.