'VISITOR PREFERENCE FOR WATER PARK IN BALI'

摘要

Badung is one tourism destination in the island of Bali. The number of tourists visiting the Badung regency in 2013 is more than 1 million tourists. Badung regency has a very diverse tourist attractions ranging from natural resources and man-made resources. Currently it has many emerging water park in Badung. Development of Water Park in Badung regency begins with the establishment of Waterbom in 1994, and today is increasing more than 5 water parks. The purpose of this study was to determine the preferences of domestic and foreign visitors in choosing Water Park in Bali. This research is expected to contribute to the development of the marketing strategy of a tourist attraction through the identification and analysis of the attributes used in this study. Analysis of the data used in this study is conjoint. The results showed that domestic visitors in choosing water park domestic visitors prefer the rides as the attribute most considered of 6 other attributes. The experience of being attribute to two, elections become the third package, the ticket becomes the order of the fourth, and the election of the price to be fifth. Price is not the top priority in selecting a visit to a water park, and attributes of the concept of choice last attribute. Domestic visitors have a preference chose water park that has not been visited and prefer a package with a package-type canal. The concept chosen by domestic visitors is a water park with a general concept with extreme rides. Tickets are favored by domestic visitors is an electronic ticket at a price of more than Rp 200.000, -. The study of foreign visitors in choosing shows Water Park is the first attribute that reconsideration of a vehicle, and the order of the two experiences. Price into consideration all three, and the package becomes the fourth option. Then proceed with the selection of an electronic Ticket to-five, and the last is the concept is the attribute that most are not taken into account by foreign visitors in choosing a water park. Foreign visitors have a preference chose water park that has been visited, has a separate package, the concept of family, with extreme rides and using electronic cards and the price is more than $ 15, -.