New tool for managing press calls: The project menextra.com

摘要

This paper presents the evolution of the project menextra.com, a tool for managing press calls. The research team developed its design in 2012 as a part of a research project financed by the Basque Government*. After the ideation, it was created the digital platform and we acquired the domain menextra.com. At present, it has been created an automatic system to give substance to it and we are planning its presentation and validation in the professional field. This article reviews the process of creation and describes the latest contributions to the project.