This article discusses the process of identifying the problem areas of the product cycle by the value stream. Mapping value stream mapping allowed the development of a number of management solutions to increase productivity, optimize the process and improve the competitiveness of products. For the study a product manufactured by one of the industrial enterprises of the city of Samara was selected. The production process as repeatedly optimized by services of the plant, but its cycle is still and unstable. To solve these problems the pull scheme of production was proposed. The proposed method for the improvement of the production process on the basis of value stream mapping allows optimizing the production process, reducing the production cycle, improving the quality and efficiency of production. The final results were expressed in value terms. The final result showed that the use of this method allows reducing the duration of the production cycle for 42.28%, the cost of products - by 57.71%.
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