Application of Scenario Simulation Method in Teaching of Pharmaceutical Marketing

摘要

Based on the cultivating target of application-oriented universities for students, this paper analyzes the main problems of "pharmaceutical marketing" existing in the aspects of course construction, teacher's teaching concept, student's leading role and evaluation method etc., and discusses the procedure, contents and key points of scenario simulation method (role play) applied in this course so as to improve the learning interest and effect of students.