Research on the impact factors of new energy automobile sales under the background of big data Era

摘要

At present, most research about the impact factor of new energy automobile sales is qualitative. There is controversy over different influence of each factor. To some extent hindered the market promotion of new energy automobile. This paper utilizes Internet search data to analyze the impact factors of new energy automobile sales in the era of big data. Based on the behavior process of consumers who purchased new energy automobile, we firstly use Baidu search engine data to calculate the corresponding search index. Then we use the keyword search index and related data of new energy automobile sales as a basis, to compare the domestic market sales and quantitatively analyze the influence factors. Lastly we provide some guides and suggestions targeting at the market promotion of new energy automobile.