The continuous evolution and development of technology became the main driver for new industries emergence. The use of Internet of Things and Open Innovation technologies brought a new perspective regarding business models development, inter-industry collaboration, and value co - creation process. This point of view emphasizes the relevance and necessity for identification and analysis of business ecosystems concept. The transition from supply chain to value network, from business ecosystem to innovation one emphasized the importance of customer as value creator and the efficient use of other stakeholders' capabilities. From this point of view, in order to create a competitive advantage, economic actors developed their own co-creation instruments including co-creation platforms. Based on literature review there will be highlighted the most relevant key aspects regarding the creation of an innovation ecosystem, distribution of innovation across the entire business landscape, the processes which facilitate the use of open innovation techniques and technologies, and the particularities of crowdsourcing within innovation ecosystems. The foreseen result is to explore the creation of an innovation ecosystem based on the experience of Crowdspring projects within an emerging creative industry, to identify major actors and the established relations, and to illustrate the use of crowdsourcing as the main open innovation technique.
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