On the Application of National Traditional Arts in Modern Graphic Design

摘要

The splendid traditional culture of China is not only our valuable asset, but also a bottomless supply of inspiration for artistic creation. Graphic design is an important component in the visual communication system in modern society. A lot of new elements are crowding into China, which urges the graphic design to be national and artistic, thus to reflect the profound cultural connotation, rich visual effect and omnipresent fancy. The application of national traditional arts in graphic design adapts to the development requirements of The Times. This thesis will discuss the application of national traditional arts in graphic design through the aspects of calligraphy, Chinese ink painting and paper-cut, etc. A lot of traditional arts, which adhere to labor's emotion and wisdom, came into being during Chinese history of five thousand years. A nation's cultural deposit is implied in these traditional arts and it is our responsibility to give new vitality to them in modern graphic design and to make them much more valuable in current time. The sustainable development of our social economy, culture and art has provided vast space and convenient conditions for the reformation of graphic design. Every designer is facing with the same challenge, that is to comprehensively consider the differences between Chinese and western culture from the perspective of globalization and nationalization and to conduct different selection and combination of different design elements.