Analysis on the Effect of Family Consumption Psychology on the Economic Demand Structure under the Background of the Financial Crisis

摘要

As is known to all, the global financial crisis produces tremendous negative impacts on the economy progress and development of all countries. In order to change the situation and promote a more stable economic development, the targeted fiscal policy is adopted in all countries to stimulate the economy. For China, the key is to actively expand domestic demands and effectively transform the economic demand structure, aiming to secure a stable and rapid economic development. In addition, the overall level of the economic growth of a country is reflected from its consumption level, of which the most important thing is the volume of consumption. Consumer psychology plays a decisive effect on the volume of consumption. Consumer psychology, therefore, plays a role in China's economic demand structure and growth level when affecting the volume of consumption. In the social final consumption, household consumption occupies an important position, and therefore, the family psychological consciousness is also very important to affect the national economic demand structure.