Empirical study on the Relationship between online reviews and sales of household appliances

摘要

At the age of the online shopping, information asymmetry between consumers and sellers leads that consumers are not sure of the quality of purchased household appliances. Online reviews as a new kind of communication mean provides consumers with the strong support, and its spread will undoubtedly have a certain impact on the sales of household appliance. Taking refrigerator as an example, this article analyses the relationship between online reviews and its various influencing factors and sales of refrigerators on Amazon sales top 100 by statistical analysis software spss 17.0, and then establishes the multiple regression model and proves that there is an evidently slight relativity between product sales and the number of online reviews, the number of positive comments and the number of five-star comments.