In the new media era, the development of smart phones accelerated the rapid use of mobile media, with the birth of the mobile phone app and coverage, WeChat, weibo and other popular apps have become the main communication tools of contemporary college students, the traditional teaching management mode is no longer suitable for contemporary management college work. This paper mainly expatiates WeChat, weibo applications and its existing problems, and the challenges of the management work of colleges and universities how to carry out is analyzed. At last, and management countermeasures are presented in the new telephone media era.
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