Study of Consumer Behavior under E-commerce Model

摘要

The rapid development of the Internet and the rapid spread of information technology accelerate the process of economic information and economic globalization, competition has changed the traditional business model. More and more enterprises are developing an online retail business. E-commerce model, to provide consumers with a new shopping channel, because it has provided a wealth of information goods, breaking the boundaries of time and space, low-cost, real-time communication with consumers around the world, personalized marketing, real-time distribution of digital goods and other advantages, the development is very rapid. Of course, our e-commerce in the development, but also has great limitations, which factors consumers should cause companies to fully attention. Currently, the online shopping as the main shopping consumers still a minority, but consumer buying behavior is also subject to risks, intentions, attitudes, trust the impact of these problems. This article from the consumer point of view of consumer behavior e-commerce mode divides, analyzes focus on the characteristics of consumers, and consumers with traditional business models were compared. Also this paper studied e-commerce consumer demand, motivations and purchase intent.