The Impact of Microblog Culture and the Countermeasures for Ideological and Political Education in Colleges and Universities

摘要

With the rapid development of information technology, microblog has been heavily promoted in the life of people. As a kind of new media, it has the characteristics of real-time, fissionability and diversity. At present, there are a large number of microblog users in the global range. No matter the enterprises, institutions, or the social celebrities and ordinary people are using microblog for getting or transferring information, and even national government also opens a microblog. Microblog is very popular and has received the consistent recognition and popularity in college and university students, which bring new opportunities and challenges for the ideological and political education management of colleges and universities in China.