Developing Creative Tourism In Rural Area: Case Study In Beraban Village, Selemadeg Timur, Tabanan Regency

摘要

Bali's tourism industry has developed rapidly since the government started promoting tourism in the New Order era. Over the last decades, tourist numbers have increased considerably and cultural tourism has transformed into mass tourism. While this development has brought welfare, it also led to a vulnerable economy over-dependent on tourism. Bali has started to address the issue of mass tourism and established the Community-Based Tourism Association Bali (CoBTA) which develops tourism in rural areas to improve their welfare. The organization recommends villages to engage in creative tourism to differentiate themselves in an increasingly competitive community-based tourism market. The objective of this study was to find out the best practice of developing creative tourism in the rural area of Beraban Village. The research method employed was structured observation, document analysis and in depth interview. The findings reveal that creative tourism is a promising concept for Beraban village which synergies to community-based. As a result, the synergy conveys some beneficial multiplier effects in developing Beraban tourism village, such as intangibility of creative tourism at low financial resources, more enthusiasm of locals to share their culture through creative tourism, preserving cultural heritage through creative learning experiences, more equal power distribution between hosts and guests through creative tourism and creative tourism involving locals.