Mice Ping Ping, as a example to analyse the animation derivatives market in Wuhan

摘要

This paper mainly talks about the original animation - mice Ping Ping which made by the media of Wuhan dolphin to analyze Wuhan animation derivatives market, and further expand into China derivatives market. Chinese animation, though started early, has not developed into a complete industrial system. Many animation masterpiece had won good reputation and awards, but did not recover costs that led to losses and collapse. Many manufacturers can not operate Animation without the state funding. It is one of the most important reasons that derivatives market did not develop well. Recently, The success of Pleasant Goat and Big Big Wolf, Monkey King: Hero is back and other films has encouraged other Chinese animation manufacturers. The paper in order to make use of Wuhan market as a example, comparing the Chinese and foreign to discusses the development of the road of derivatives markets.