Evaluation of Chinese Online Tourism and Travel Service Providers from the Users' Perspective

摘要

As the Internet develops faster, it has also become more useful. Many Chinese Internet users utilize online tourism and travel services for vacation and travel. To evaluate the prevalent online tourism and travel service providers, this paper selects five of the most popular providers in China, including Ctrip, Qunar, Kuxun, Taobao Travel and eLong. Five-star rating approach is adopted in the evaluation process. Some purchasing experience criteria of are summarized from the users' perspective, such as product variety, price comparison, customer reviews, customer service and mobile APP. Based on the total ratings, statistical analysis is used to explain the final results.