How to Use E-Commerce Strategy to Add Value for Hotel Industry: A Case Study of 7 Days Inn

摘要

A continuing stream of innovation in technology and Internet are keeping transforming the world and business into a new stage. It is not surprising that e-commerce become the critical part in modern commercial society and it enables a lot of new products, services, and develop new business models, especially in some specific areas like hotel industry. A typical case of 7 Days Inn is used since it performs the best in terms of e-commerce strategy in the parallel industry to further explain each of the elements with explicit examples. After analyzing a successful e-commerce strategy, comparisons and recommendations are also given out to figure out what is the best way to add value for hotel service industry.