The Strategy Research of Presale and the Refounding of Real Estate Market

摘要

This article will divide the commercial residential building into two phrase: advance sele and normal sale. At the same time, this paper analyses the relationship between the marketing demand and supply, in order to make the optimum price strategy. Considering the behavior that the consumers decide to refund the house, this article analyses what actions the real estate investor take in different conditions. After researching, we find that the coefficient of consumers affected the advance selling policy and benefit of a real estate investor with the value of the commercial residential building is descendsing.