Microblog is a network communication tool generated under the historical background of internet prevailing. New pattern of sports event communication was also generated with this new tool: microblog. While providing a new platform for sports event, microblog also integrates modern elements to communication of sports event. In the communication process, microblog communication is promoted due to integration of positive energy. At the same time, it also improves the attention of more netizens to sports event. On this basis, the author mainly discussed relevant issues of microblog in sports event communication and relevant countermeasures.
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