Brand Culture Communication under New Media Age

摘要

Among three drivers, consumption plays a more and more important role in pulling increase of national economy. From the perspective of proportion of products in the consumer market, brand culture is also highlighted day by day. At present, online consumption is a new path, and it has great development potential in the future. At the same time, continuous variation in media environment also makes operators begin to realize the fact that traditional brand communication mode already cannot adapt to constantly changing network environment. Under the current new network environment, therefore, new approach of brand culture communication is of great importance. On this basis, this paper mainly discusses communication of brand culture communication under new media age.