The objective of this research is to conceptualize the deontological hero construct by determining the frame created by current literature and by presenting the results of an empirical study. The study proves the existence of a very powerful link between the employees perception of ethical behavior manifested by their superiors or colleagues and the way these coworkers are viewed as role models. The results have deep implications on human resources management and offer a better understanding of concepts such as leading by example, transformational leadership and charisma.
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