Segmentation of Airports' Customers in Slovakia

摘要

Contribution deals with customers' segmentation in the frame of airports in Slovakia. Research problem was to find out real state of customers' segmentation in chosen Slovakian airports and possibilities for its improving. Situation at the aerial transport market is characterized still growing and there is rising greater competitive environment. Effective segmentation enables transparency of offered services, discovering of problematic areas and consequent improving of services during determination of proper activators. The main recommendation of our research is an appeal for more attention of aerial transport sectors in order to improve their market positions, economical growth and to attract more investors.