Leading Competition with Innovation and Technology in New Product Development - A Case Study

摘要

As the demand for more innovation in those high-Tech industry and worldwide trend in developing new products and services, especially in today's Internet era, the competition among these large international IT and computer producers and related companies becomes more intensified with a new focus - while still need to keep an eye on those traditional performance measures like low cost and better quality. This paper presents a case study - how the current international leader in the industry have been able to compete in such a new international environment through their innovation and new technology focus with some meaningful insights and managerial implications.