Analyses on Digital Publishing Model and Developing Countermeasures on Mobile Sci-tech Journal in 3G Times

摘要

Along with the arrival of 3G interconnection times, the mobile phone's terminal began to develop in the tendency of more intelligence, meanwhile, the appearance of large & touch-screen smartphone was greatly convenient for readers' browsing, all these contribution to making the third generation mobile phone became the fifth interactive mass media.As will bring forward many favorable development opportunities to mobile publishing.In this article, firstly, it introduces the feasibility of mobile publishing in 3G inter-connection times.Secondly, it elaborates the mobile journals' assortment and their content feature comparing with that of conventional version.Thirdly, it discusses the digital publishing models of mobile sci-tech journals.Lastly, it proposes the countermeasures on developing mobile sci-tech journal industry.