Public Opinion Evolution and Its Response under the Microblog Spread ——Taking Sanya Events about Ripping Tourists off as Example

摘要

Microblog has become one of the most potential media through the phases of imitation and localization.And microblog, with its population and application, has changed the media ecology greatly.The authors analysed the new characteristics of microblog spreading on the basis of its development firstly.And then, this article analysed the mechanism of action for the communication of microblog taking Sanya events about ripping tourists off as example.Eventually, the authors indicated several principles on the public opinion processing through expounded its model of evolution under the microblog spreading in Sanya events about ripping tourists off.