How to Thrive in a Cross-Industry Landscape: A Network and Dynamic Capability Perspective on Service-Oriented Business Model Innovation

摘要

Many firms out of 'traditional' industries find themselves moving toward business models based on integrated service offerings and need innovative ways to interact and leverage complementary competences and resources with other firms. Network architectures are thereby increasingly arranged around platforms, with value offered to customers through collaborative innovation with complementary actors. We explore how focal firms can form network architectures for service-oriented business model innovation and how they can systematically identify new business opportunities to build up and sustain larger network architectures. Our case study analyses include 12 focal firms from various industries. We increase the understanding of the development of service-oriented business models by elaborating on firms' underlying platform elements, presenting a heuristic classification of focal network roles, and identifying the relevant technological and market triggers. Furthermore, we show sensing capabilities necessary to develop larger network architectures and provide a promising mean to managers regarding service-oriented business model innovation.