In an environment of rising energy demands and increased political support, US energy efficiency programs are struggling to set stringent energy efficiency policies that will meet rising performance goals. Meeting these targets will require both widespread implementation of existing energy efficiency measures and the development of new technologies that deliver higher energy savings. The Super Efficient Dryers Initiative (SEDI) – organized by the Vermont Energy Investment Corporation, Grasteu Associates, and Collaborative Labeling and Appliance Standards Program (CLASP) – has developed an approach to introduce new, highly efficient clothes dryer technology into the North American market. This approach has already begun to transform the dryer market and provides a model for other emerging technology initiatives. SEDI’s market transformation approach includes the following components: (1) identifying a compelling savings opportunity; (2) using information in a rigorous way so that sound decision making can occur; (3) ensuring test procedures are sufficient; (4) developing credible performance-based criteria that reflect the market; (5) mobilizing a coalition of energy efficiency supporters in industry; (6) minimizing business risk for the industry while maximizing consumer satisfaction; (7) maintaining nimble and flexible programs; and (8) moving as quickly as possible to keep initiative momentum going. This paper details the SEDI approach, discusses its successes and lessons learned, and recommends ways in which future emerging technology initiatives can be shaped to maximize the potential for success.
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