Shaping People-oriented Corporate Image in the Minds of Employees

摘要

In a market economy, a good enterprise is the creation of a group of excellent staffs.Among the assets of the enterprise, the employees are the most important part.To make the users or consumers satisfy with enterprises and products, the first step is to make staffs satisfied, continuously increasing their loyalty to the company.Therefore, the modern enterprise must attach importance to people-oriented, and actively establish the relationship of respect, communication and trust with employees to improve employees' satisfaction through strengthening the cultivation of the sense of identity, trust, pride and pleasure to employees.Striving to shape a good corporate image popular with the staffs always maintains the enterprise with strong vitality in the market competition.