The Construct of Online Attention Dimension of Tourists to Economy Hotel in Xi'an - The Exploration of the Grounded Theory

摘要

With the rapidly development of domestic tourism, the online reviews on hotels and tourism service are the most important source for tourists due to the network technology and online communication. Online reviews can have a significant influence on individual travelers as well as an impact on the competitive reality of the tourism sectors as a whole. Therefore, we had analyzed the tourist reviews about three famous economy hotels (i.e. HOME INN, Hanting Express, JINJIANG INN) in Xi'an from Ctrip.com, a major online travel agency in China by the Grounded Theory approach, and attempted to construct online attention dimension of tourists to economy hotels. The results of the analysis, constructed online attention into five major sections: surrounding factors (i.e. convenient transportation, shopping/entertainment, sensory distance), cost performance factors (i.e. room cleanness, price), service factors (i.e. service attitude, front office, breakfast, working efficiency), internal factors (i.e. facilities, internal decoration) and comfortable factors (i.e. cosiness, sweetness (togetherness)). As a result, this article is helpful to make the hotel management understand its advantages, and to make wisdom advise for individual travellers and economy hotels in the future.