Research on Online Evaluation of Consumer Purchase Intention Based on Data Analysis

摘要

Based on real market research, the impact of online evaluation of cross-border e-commerce on online purchase intention was analyzed. Twelve questions are listed from four aspects, namely, basic problems, consumers' purchase status on cross-border e-commerce platforms, the importance attached to online evaluation, and the impact of online evaluation on consumers' purchase intention, such as quantity, quality and timeliness. According to gender, age, monthly disposable income, etc., the basic level was investigated. According to the survey results, reliability and validity analysis, T-test analysis, one-way ANOVA, correlation analysis and regression analysis have been analyzed, and it is concluded that online evaluation has an impact on the intention of network buyers. Enterprises should attach importance to the marketing value of online evaluation and check the content quality, quantity and timeliness of online evaluation.