VIC'S CHALLENGE CROP CONSULTANTS WORKING IN PARTNERSHIP WITH GROWERS TO DEMONSTRATE CHANGES IN THEIR PRACTICES THAT WILL IMPROVE RECOVERABLE SUGAR PER ACRE

摘要

Growers often use practices and methods in sugar beet production that restrict their ability to reach their full potential of recoverable sugar and dollars per acre. Over time crop consultants have gained considerable amount of knowledge on sugar beetproduction. This program puts in to action the knowledge and expertise of a crop consultant. The program gets growers and crop consultants working together. Growers can gain confidence in their crop consultant through partnering together to show changesin their practices. Originally, prior to 2010, the program was called "Beet the Pro". A crop consultant would demonstrate this knowledge by directing every aspects of producing a field of sugar beets, from selecting a field to harvesting it and everything in between that it takes to raise the crop. As the program evolved and was refined, a crop consultant will now split a field with a grower or "cooperator" to demonstrate side by side change that can be made to a cooperator's practices. This program was conceived by Vic Jaro, President and CEO of the Amalgamated Sugar Company LLC, hence the name, "Vic's Challenge.