Case Study on Business Model Innovation of Online Group-Buying Enterprise - Juhuasuan

摘要

Business model plays a crucial role in the process of development of online group-buying industry. In this paper, we choose Juhuasuan as research object and analyze its constitute factors and operation mechanism of business model using grounded theory and qualitative analysis software Nvivo 8 based on a database constructed with interviews, collected data. We find that: a)Compared to Osterwalder’s business model, online group-buying enterprise business model covers environment and social responsibility;b)Resources acquisition, value creation and cost-to-income constitute online group-buying enterprise business model;c) Resources acquisition and cost-to-income provide a bracket to online group-buying enterprise value creation and they construct operation mechanism of online group-buying enterprise together.