Chapter 24 Vendors' Design Capabilities Enabler Towards Proton Internationalization Strategy

摘要

The Malaysian automotive market is about to reach saturation point at 700,000 to 800,000 output units [1]. The total vehicle sales in Malaysia for 2010 has already reached 605,156 units and is expected to grow about 1% to 1.3% in the following years [2]. All national automakers are urged to penetrate overseas markets. According to a survey conducted by the American Management Association has ranked quality control and research and development (R&D)/PD are in the top important area of focus in the attempt to compete in the global market [3].