Reaching Consensus on the Adoption of Discount and Outlet E-Commerce Platforms Through a Delphi Study

摘要

Discount and Outlet E-commerce Platforms (DOEP) are technologies with more and more influence in people's lives, and the literature on this subject is still somewhat scarce in relation to the proportion these platforms have today, in the context of e-commerce. In this study, the research team aims to characterize the variables that have the greatest relative importance in DOEP adoption, with the use of 25 experts related to IT and e-commerce in general. For this, a succinct literature analysis is done, in order to aggregate all the constructs that may influence the adoption of this technology. The contribution is distributed in the form of practical and theoretical implications, as well as future lines of action for possible investigations.