Trust and Privacy in the Shift from E-Commerce to M-Commerce: A Comparative Approach

摘要

Trust and privacy have been widely studied as key issues and success factors for e-commerce. The advent of m-commerce calls for revisiting these concepts and re-examining their antecedents in the mobile context. This paper attempts a comparative approach to the issues of trust and privacy in e-commerce and m-commerce. It investigates how trust and privacy are differentiated with the shift from the context of e-commerce to the context of mcommerce. Our analysis is supported by the results of an exploratory qualitative study in m-commerce.