Research of Social Networks' Importance for Creating a Network of Consumers

摘要

In modern society, characterized by intense market competition and rapid changes in technology, as well as significant fluctuations in fashion and taste of customers, it is inevitable to attach great attention to studying the nature and functions of advertising, as well as ways and means in which to present them. The role of advertising in which television primarily had been, has been taken by the newer media such as Internet, Web sites (World Wide Web), email and TiVo (devices that record programs and provide opportunities for users to adapt watching programs to their free time). The subject of this work was the study that was conducted to determine the attendance of social networks, the influence that social networks have to the purchase over the Internet, the advertising's influence on social networks and other factors related to access and use of the Internet and social networks themselves. The respondents are of different age, education and sex. The aim of this study was to determine the degree of use of social networks and attitudes of respondents about their impact on products demand, creating networks of consumers, the effectiveness of advertising. Research has shown that most of them have a positive attitude toward advertising through social networks and their impact on demand for products. The only category that has the dilemma is a category of scholars (15-20 years), but if we consider that they look at social networks different from others, or to regard them purely as a form of entertainment and faster communication with friends, it was expected.