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Catastrophic Forward Thinking IN THE CONTEXT OF THE AIRCRAFT COMMANDER IN THE 21ST CENTURY? - (PPT)

机译:在21世纪飞机指挥官的背景下灾难性的前瞻性思考? - (PPT)

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摘要

My background is marketing and advertising with Ogilvy - part of the WPP global communications business. In 4 decades with Ogilvy I've learned about business in general as well as the specifics of marketing and advertising with companies such as American Express, Unilever, Mars, Nestle, Shell. Working on brands in sectors ranging from fast-moving consumer goods to tractors, retail, financial services, commodities, tourism etc.
机译:我的背景是与Ogilvy的营销和广告 - WPP全球通信业务的一部分。 在4年代,Ogilvy我已经了解了一般的业务,以及美国快递,联合利华,火星,雀巢等公司的营销和广告的细节。 致力于在快速消费品到拖拉机,零售,金融服务,商品,旅游等行业的品牌。

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